Proposal for
Professor
Stephen Jeffery
Urogynecology & Pelvic Floor Surgery
Cape Town, South Africa
December 2025
Prepared by Team myMed
Executive Summary
- Professor Stephen Jeffery is a leading urogynecologist with established practices at Netcare Christiaan Barnard Hospital and a new location at Cape Gate Hospital
- The Professor seeks to enhance digital presence to match clinical excellence and expand patient reach in the northern suburbs
- myMed Marketing will implement our proprietary Get Found → Get Trusted → Get Booked framework to build authority and drive patient bookings
- Key focus areas include repositioning as ‘Professor’, targeting three distinct audiences (patients, referring doctors, education), and launching the Cape Gate practice
- Comprehensive digital marketing programme spanning website design, SEO, content creation, and ongoing retainer support
Background / Context
Overview:
- Professor Jeffery is a highly experienced urogynecologist with a strong clinical reputation in Cape Town
- Opening new practice at Cape Gate Hospital presents opportunity to capture northern suburbs market
- Current digital presence does not reflect the Professor’s clinical standing and expertise
Current Marketing:
- Existing website requires modernisation
- Limited SEO optimisation for key conditions
- Google Business Profile needs optimisation
- Strong referral base that can be leveraged digitally
- No structured content strategy for three audiences
Challenges:
- New Cape Gate practice needs rapid awareness building
- Repositioning from ‘Dr’ to ‘Professor’ across all touchpoints
- Serving three distinct audiences with different needs
- Competitive Cape Town medical market
Goals:
- Establish strong digital presence matching clinical excellence
- Position as leading urogynecology authority in Cape Town
- Successfully launch Cape Gate practice
- Build trust with patients through educational content
- Streamline referral pathways for doctors
- Promote SLATE education platform
Proposed Services
Website Design & Hosting
- Build website to reflect clinical expertise and values
- Hosting of custom domain on secure server
- Mobile-optimised and functional
- Maintenance and support
- SSL security
SEO Services
- Healthcare SEO – On-page, technical and content SEO tuned to how South African patients search for doctors, specialists and healthcare services
- Location SEO – Google Business Profile optimisation, maps visibility and local citations to connect you with nearby patients
- GEO for AI Search – Content structured so AI tools and agents can see your practice and recommend it in AI search responses
Email hosting
- Custom Email addresses
- Secure hosting on myMed Server
Marketing Strategy & Consulting
- Analysing current marketing landscape
- Creating marketing brief with personas and demographics
- Continually reviewing marketing strategy with stakeholders
Social Media Management
- Consistent content focused on education
- Posting templates for Instagram, Facebook and LinkedIn
- Reels & animated posts to boost engagement
Advanced Branding & Graphic Design
- Complete development of comprehensive brand identity with back story, logo, brand guide, fonts, colour palette and multiple revisions
- Ongoing graphic design (2 hrs p/mnth)
- Includes new stationery, business cards, scrubs, letterheads, script pads
- Ideal for innovative ideas such as powerpoint presentations (CPD event), promotional items, short videos, etc.
Digital Advertising
- Google Ads and/or social media paid advertising
- Targeted condition-specific ad groups
- Geographic modifier targeting for Cape Town
Content Creation
- "Meet Professor Jeffery" video
- 3-5 procedure explainer videos
- Infographics & diagrams
Business Intelligence (BI) & Feedback Systems
- Implement patient survey & feedback tools
- Use BI to improve patient experience and operations
- Forms and AI agents
Setup AI Agents & Go Paperless
- Setup online / digital registration tools
- AI agents for patient inquiries and appointment scheduling
Tech Stack
Node.js
Backend
HTML/CSS/JS
Frontend
SSL Security
Security
Responsive
Mobile-First
Adobe Suite
Design
Premiere Pro
Video
Key Conditions & Procedures
Pelvic organ prolapseStress & urge incontinenceOveractive bladderComplex pelvic-floor dysfunctionRectocele & posterior repairMesh complicationsEndoscopic proceduresLaparoscopic hysterectomy
Three Distinct Audiences
Every touchpoint is designed with your specific audiences in mind
Patients
Reassurance, clarity, realistic expectations
Referring Doctors
Indications, referral pathways, shared-care
Education & SLATE
Courses, training, collaborative opportunities
Project Timeline
Estimated schedule for each phase of the project
Phase
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Phase 1: Analysis & Strategy
3 wks
Phase 2: Branding & Graphic Design
4 wks
Phase 3: Website Design & Build
2 mo
Phase 4: SEO & Paid Search
2.5 mo
Phase 5: Content & Media
8.5 mo
Phase 6: Cape Gate Launch
3 mo
Phase 7: Ongoing Support
6 mo
Strategy & Support
Design & Content
Build & Launch
Project Phases
A structured approach to building your digital presence
PHASE 1•2-3 weeks
Analysis & Strategy
Onboarding & Discovery
Key Activities
- Audit existing website & digital footprint
- Competitor analysis in Cape Town
- Strategy sessions with key stakeholders
- Brand identity & positioning clarification
- Digital foundations mapping
- Domain transfer, email setup / transfer
- IT Audit
Deliverables
- Brand & positioning summary
- Digital ecosystem map
- Marketing strategy & phase plan
Progress Indicator
Option 1: No retainer
Option 2: 12-month retainer
Option 1
Standard Agreement
Phases 1-6
Monthly
R17,000/mo
Phase 7 (Ongoing)
Monthly
R13,500/mo
Includes all hosting fees
Most Popular
Option 2
12-Month Retainer
Phases 1-6
SAVE R2,000/mo
R15,000/mo
Phase 7 (Ongoing)
SAVE R1,500/mo
R12,000/mo
Includes all hosting fees
Practice Locations
Dual-location strategy serving Cape Town and the northern suburbs
Established Practice
Netcare Christiaan Barnard Hospital
Cape Town CBD
New Practice
Cape Gate Hospital
Northern Suburbs
Why myMed Marketing?
0years
of healthcare marketing experience.
The only full-service medical marketing agency in South Africa!
- HPCSA-compliant, data-driven strategies.
- Proven track record in increasing patient engagement and referrals.
- Expertise in MarTech, AI, and healthcare marketing.
- We are personal! We know you, your staff and your needs...and adapt as you grow.
- We have the leading reputation in South Africa in medical marketing.
Conclusion
I am confident that our comprehensive and multi-faceted marketing strategy will effectively promote Professor Jeffery’s practice and brand within Cape Town and beyond, enhancing brand awareness and driving patient bookings. We look forward to the opportunity to work with you and support the practice’s growth and success.
Sincerely,